The goal was to explore 49ers Alternate Uniforms which ultimately turned into the #49ersRGB, Black Alternate Uniforms. The project included uniform design, sidelines apparel design and a full launch campaign. [Launch website design can be viewed here]

The process started with exploration of all types of colors and execution. Some pushed the envelope as far as brand and design. Others were more in line with NFL Uniform regulations. The 49ers ended up somewhere in the middle.

After the first round of explorations the 49ers wanted to dig deeper on a few concepts.

Ultimately, at this point, team ownership turned the final design over to a group of players. That group of players selected the final design and the first alternate uniform in team history was launched in the 2015 season at the Monday Night Football season opener.
VIKINGS 3 vs. 20 49ERS