DESIGN + CREATIVE DIRECTION
Social media gameday coverage and the development of gameday creative process. Gamedays are the biggest days for the 49ers and the most important days for social media. Having a dialed in creative campaign and process that is quick and nimble with the ability to be flexible enough to cover whatever might happen on a any given Sunday. To cover a game the way the 49ers do, it takes a huge team effort from social media content creators to staff writers, team of photographers and designers creating content live and on the go. Coverage begins with quote graphics, practice images and matchup hype graphics. On gameday we create custom gameday filters, score update graphics, milestone graphics and post win content.